Whether it’s for the long-awaited promotion
at work, or for the right moment to take action,
or when to go on a self-care break, Filipinas are constantly looking out for signs.
The
event highlighted the importance of recognizing green flags in finding the right beauty
partner in the journey to look our best.
Does your beauty partner
make you feel confident with alaga? Will your beauty
partner cause you unnecessary hapdi?
What is the track record
of your beauty
partner in delivering good and fast results?
Known for affordable high-quality skincare products with its signature
alaga, Silka continues to
help more Filipinas achieve fairer and brighter skin with Silka Green Papaya Soap with VitaRich
Actives.
Green papaya
enzymes gently exfoliate dead cells that make skin look dull,
while the antioxidant properties of Vitamin E
strengthen the skin’s protective barrier and
improve overall skin condition. Also enriched with D-Panthenol that
nourishes the skin, the re-formulated Silka Green Papaya Soap reveals fairer, brighter, and softer skin in just 7 days — without dryness
or stings caused
by other harsh
products.
“Since it was introduced in 2002, Silka Green Papaya
Soap has been gaining acceptance in the market, and it has grown by 200% since 2016,” shared Jane Co, Vice President for Marketing of Cosmetique Asia Corp, the company behind
Silka. “This is a
sign of good things to come for the brand, as we continue working towards our vision to provide Filipinas with quality
products that make them look and feel their best.”
During the event, Silka's newest endorser Sue Ramirez was also presented to guests. A talented actress and singer, Sue is
well-recognized for her appeal and signature
spunk.
In her interview, Sue revealed that she tries her best to go on “self-care breaks” when she sees signs like dullness or dryness on
her skin. After being catapulted to superstardom by her breakout role in the hit series, “The Broken Marriage
Vow,” her schedule
has become incredibly hectic — so she relies on Silka Green Papaya
Soap to take care of her skin, to keep it bright
and radiant despite back-to-back commitments.
She further added that all women deserve alagang
Silka for their skin.
“All signs point to Sue becoming an even bigger star
than she is now,” Apple de Belen,
Silka’s Senior Brand Manager said. “Beauty and talent aside, what makes her stand out is that she knows
how to take good care of herself.”
Sue shared that she’s very happy to be part of the Silka Family,
a sentiment echoed
by Janssen Co, Chief Operating Officer of Cosmetique Asia Corp.
“We hope you all welcome
Sue to the Silka Family
as we did,” he quipped.
He also thanked Silka’s loyal
users, for the “privilege na magbigay-alaga sa inyo.”
AbouĒ Silfia
Since its inception in 2001, Silka has been creating a superior line of affordable and effective products that help consumers achieve lighter complexion and smoother skin naturally. Silka offers skincare products ranging from soap, lotion, deodorant, body wash, facial cleanser, face creams and toner. Having been in the market for 21 years, Silka’s commitment to giving ‘ALAGA’ is still its brand promise and driving force. Today, Silka is recognized as the number 1 beauty bar soap in the country, along with its many other accolades including Cosmo Awards Best Body soap 2019, and one of the Top Most Chosen Brands under Health and Beauty in 2022 awarded by Kantar World Panel
AbouĒ CosmeĒique Asia CorporaĒion
Cosmetique Asia was established in 2001. With the introduction of its flagship brand, Silka, the company decided to venture into the growing cosmetic industry in the Philippines. Currently, Cosmetique Asia is continuously growing and adding a variety of cosmetic products for the benefit of its consumers.
Follow Silka on social media!
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Visit Cosmetique Asia
Corporation website for more information
Watch Sue Ramirez interview during the event
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