Spotify Brings Fans Even More Ways to Engage with Highly Anticipated BARBIE

BARBIE has taken over soundwaves across the globe – in fact, we’ve seen more than 620,000 Barbie-related user-generated playlists on Spotify, with top tracks like “Barbie Girl” by Aqua, “Barbie Tingz” by Nicki Minaj, and “California Gurls” by Katy Perry and Snoop Doggbeing added to playlists. 

 

To celebrate the highly-anticipated world premiere of BARBIE, Spotify is refreshing its exclusive Barbie Official Playlist with new tracks including Dua Lipa “Dance The Night,” Billie Eilish “What Was I Made For” and Nicki Minaj, Ice Spice “ Barbie World (with Aqua).” 

 

 

Plus, Spotify users will experience:

• Across mobile, listeners will enjoy an easter egg that transforms the progress bar into BARBIE pink as fans listen to the official playlist. 
• A Living in a Barbie World destination for Free and Premium users on mobile and desktop featuring the Official Playlist and personalized playlists like our Barbie-inspired Hot Pink playlist along with y2k, Summer Pop and more.
• Film footage from the BARBIE movie is now added to select tracks through Spotify Canvas, providing an immersive fan experience. 

 

Check out our For the Record blog post for additional details and please see HERE for hi-res images to include in your story. 

 

BARBIE is now showing in theaters nationwide.

 

Let me know if you have any questions!

 

Cheers,

Shanna

On behalf of the Spotify Team

 

 

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About the film BARBIE

To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken. Warner Bros. Pictures Presents a Heyday Films Production, a LuckyChap Entertainment Production, an NB/GG Pictures Production, a Mattel Production, Barbie. The film will be distributed worldwide by Warner Bros. Pictures and released in theaters only nationwide on July 21, 2023 and internationally beginning July 19, 2023. Directed by Greta Gerwig, Barbie stars Margot Robbie, Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell. The film is written by Greta Gerwig & Noah Baumbach, based on “Barbie” by Mattel, and produced by David Heyman, Margot Robbie, Tom Ackerley and Robbie Brenner. The executive producers are Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams. The film’s music supervisor is George Drakoulias, with music by Mark Ronson and Andrew Wyatt.

 

About Warner Bros. Pictures Group

Warner Bros. Pictures Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Pictures Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.